Health Care Marketing Reflection Essay

wellness pull off selling is the tonic hail to public wellness it is an persistence that keeps growing as wellness caveat trends frequently change. The net profit has changed wellness business organization a we know it social media website control been reported as the most effective tool to the trade approach especially for pharmaceutical companies who have pop-up ads on just near every site consumers visit. The tendency of this paper is to reflect on market techniques, what figures of trends that are be utilise and how they are utilise, how they are affecting consumer trends, and the negative and unconditional affects of the current techniques. Types of marketing trendsDirect to consumer pharmaceutical trends have become increasing popular to publicize outputs to health care facilities, providers, and patients. While on that point are many approaches and techniques utilizationd in the DTC pharmaceutical trend, the most effective are swear out seek ad whi ch have been know to provide patients with medical information about a specific illness and advises consumers to contact thither health care provider for more information but does not mention type of product, another is the reminder ad which often mentions type of product, name, dosage, strength, and price, the most usually used trend is the product claim ad which will accept the product name and its indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a conversion pharmaceutical products regulated and approve by the FDA for people who may suffer from various illnesses the product was bring in to manage such as depression, chronic pain, heart disease, and respiratory diseases. incumbent health care marketing techniques and trendsThe profit has become and effective technique for health care marketingbecause of it large data base, it has influenced many health professional in there decisions on medication management in addition to what ot her products are available to manage health issues. The internet has allowed consumers to research pharmaceutical companies and get information about products, the side affects of its use, and its effectiveness. The marketing trend and techniques of health care marketing on the internet has offered variety and convenience to patients and providers and have influenced more patients to actively become more problematical managing their health by researching pharmaceutical information and discussing it with their health care provider. atomic number 18 current techniques affecting consumer trends?There are many challenges associated with the pharmaceutical marketing techniques that can both influence and affect consumer trends, for example the accelerating of health care spending on advertising to promote the products, cost of the products, escalated or new found illnesses related to the side affects of the product, advertising of incorrect information, product not approved by the FDA but already being advertised, and the most common, the products not being covered by insurance companies. Although these challenges exist, they will not have a significant impact on consumer trends. Positive or detrimental affects of current techniques and trends? Current techniques and trends can have both a positive and a negative affect, primarily based on how the product is being marketing and to whom.Direct to consumer pharmaceutical advertising as previously mentioned uses a variety of techniques for promoting products, a negative affect would be promoting and allowing trial use of non FDA approved products, which can lead to chronic or major health issues, a positive affect can be consumer driven approach to encourage others to talk with there physician about a product used that helped with a current medical condition. The same would apply to internet marketing trends, they could be both positive and negative affects based on how the information is researched and documented. ConclusionThe internet approach to current trends of health care marketing establishes new and creative ways for pharmaceutical companies to advertise there products related to current health care and consumer trends, the internet has helped to influence health care providers decisions for medicationmanage along with researching other available products to help with a variety of health conditions, it has provided opportunities for consumers to learn about pharmaceutical companies and the products they advertise. As trends change challenges will occur, how well pharmaceutical adjust and change there marketing techniques will determine there success in the health care industry.ReferenceVentola, C. L. (2011, October). Direct-to-Consumer Pharmaceutical Advertising. Pharmacy and Theraputics, 36(10), 669-674, 681-684. doiPMC3278148