J.K.Tyres Analysis

J.K. tires AnalysisExecutive summaryA sm any, sincere and dedicated step towards the fulfillment of my responsibili runs and duties pick upd me a giant leap to accumulate knowl bump into and real behavior exposure to business during my pass training period. My first experience of bodied world started with big frame alliance J.K. tyres, a variability of J.K.In circulariseries. The acoustic projections given to me deals with fitment row, grocery sh be on with consumers perception for J.K. tyres in truck tires segment. The bea allocated to me was Ghaziabad and Meerut and the time continuation in which we completed our project was from 10th May to 24th June.The enquiry, which was carried, was more of descriptive research and so had a planned way to proceed.For appropriate results data collection method is absolutely necessary, in this project I create to depend upon primary data, so stay freshing this in my mind I peaceful the data through a set of questionnaire and wi th the help of observation method to wee the accurate data and time to time I do the summery of collected data so that all the datas argon gathered at a single place. Personal interviews (with questionnaire) of the customer are taken in army to get their own independent views.I curb taken a judge of 230 trucks for knowing the fitment trend and I have time- attempt to cover the finished customer, in the process I met with 90 transporters.In data analysis burst various statistical tools handle pie bar charts are employ for comparative degree study and convenience in understanding the data to make the data livelier gild PROFILE integrity comes non from mere words or procedures. It comes from an urge to strive and deliver the dress hat. Mindset that says, when it is near(a) enough, advance it. It is a way of thinking that comes merely from a power within.H.S. SINGHANIAJ.K.Tyres a division of JK industries is a flagship company under the umbrella of JK governing body .The advent of JK organization on the industrial landscape of India al to the highest degree synchronizes, with the beginning of an age of industrial awareness an endeavor for self-reliance and the setting of a dynamic Indian Industry. This was way top in the middle of the 19th century. And the rest that followed is history.VISION OF THE fellowshipTo become the most admired company in India move to excellenceCORE VALUEJK organization has been a forerunner in the economic and social advancement of India. It always aimed at creating job opportunities for a multitude of countrymen and to provide high persona product. It has striven to make India self reliant by pi unityering the production of a number of industrial and consumer products, by adopting the in vogue(p) technology as well as developing its own know-how. It has also under taken industrial venture in several(prenominal) other countries.JK organization is an association of industrial and commercial companies and charit able trusts. Its genus Phallus companies, employing well-nigh 50,000 persons are engaged in the manufacture of a variety of products and in diverse palm of commerce.Trusts are devoted to promoting industrial technical and medical research education religious values and providing bankrupt living and recreation facilities with the spirit of social consciousness uppermost in the minds of J.K. organization and thus it is committed to the cause of human exploitation.Today J.K. organization, and association of industrial and commercial companies and charitable trusts, continues to grow to greater senior high under the stewardship of its president, Shri Hari Shankar SinghaniaThe principal business of JK organization includes tire, paper, cement, drugs and pharmaceuticals, agri. Genetics, dairy and food products audio magnetic tapes, sugar, cosmetics, woolen textiles, leaf blade name, engineering, substantive handling system, etc.The group besides having a consistent record of growt h and diversification has created a reputation for quality for all its products and most of its products enjoy a lead status in their various(prenominal) market segments.To cope up with the demand in the market most of the companies in JK organization are certified for international quality systems like ISO 9001,ISO 1401 and QS 9000.JK INDUSTRIES LTD.J.K. Industries is a merge corporate entity that is emblematic of excellence, diversification and pi nonpareilering saucy technologies. A part of J.K. Organization, which ranks among the top private groups in India. J.K. Industries is committed to self-reliance and follows an ethic that views customers satisfaction as an index of achievements.Over the years the company has expanded and diversified its business portfolio. It has developed into a multi product, multi-location corporate entity comprising of following business division.BACKGROUNDGroup companies Straw and JK Synthetic promoted JK Industries, which belong to Shri Laxmipaty Singhania faction of the J.K. GROUP, in 1951. It was initially engaged in managing agency business. Manufacturing activities began with commissioning of a 0.4mn tyres and tubes plant, in 1977 at Jaykaygarm, Rajasthan, in technical tie up with general tyre international Co., U.S.A, for manufacturing business of nylon bias and radial tire tyres.JKI was the 1st domestic manufacturer of radial tyres. The capacity later increased to 0.625mn tyres. The Rajasthan plant labour problems in the one-time(prenominal) capacity role levels have been low.In 1981, a new factory was set up at Banmore, near Gwalior, M.P for the manufacturer of 0.6mn tyres, capacity has been gradually increased in both(prenominal) the plants and currently JKI has a combined capacity of 2.13mn tyres.In FY90, it set up JKI agri-genetics, to procedure, process and distributes hybrid and high yielding seeds of cereals, Oilseeds and pulses under the brand name of J.K. Seeds.In FY91, it set up J K Pharmachem, a JV wi th TIDCO for the manufacture of Penciling. It has also set up a trading arm by the name of J KInternational, which deals in a pass of goods including agro products, leather product, textiles and marine product.In FY12/96, the companys pharmaceutical business was re organized and hived pip to JK Pharmaceuticals LtdINTRODUCTION ABOUT TYRESTyre is an indwelling part of our vehicle and need to be chosen and looked after with care.The wheel was invented over 20,000 years ago. early wheels were usually do from wood and as these were non flexible, the ride was extremely hard.In 1939, CHARLES GOODYEAR discovered the culcatisation process, which gave preventive its elastic properties. In 1845, R.W. THOMPSON filed a patent for elastic air filled belt of rubber rises fabric and leather. He had great hopes of his dodge becoming successful, but nobody was convinced that one could ride on air Thompson was sadly forced to abandon his ideas.In 1888, JHON BOYD DUNLOP reinvented the pneumati c tyre and filed a patent claiming faint operation over rough roads, immunity from vibration and increased speed of vehicle. Over the year, several methods were tried to keep the inflated pneumatic tyre fixed to the wheel. By the 1920s most tyre had steel wire beading, which allowed a tyre to re of import firmly fitted to the wheel rim. Development was slow and the early tyre led a troubled spirit, some of the common problems were punctures footstep separation, cracking, tearing and even blow step forwards. Since tyre lasted for only a couple of thousand kilometers, the cost of replacement also account for a large part of expenses.Early tyres were mainly white because they took their colour from the reinforcing agent zinc oxide. It was not until carbon black was open to be the best reinforcing agent that tyre become black.In 1948, MICHELIN make a most meaning(a) contribution by introducing the radial tyre, which was to influence tyre design all over the world. radial tires off ered much higher-up grip but, the rede was harsh and they also had a tendency to lose grip suddenly once the limits of bond certificate were crossed. In contrast, the cross-ply tyre lost its grip, in a gradual manner enabling the number one wood to take corrective action.Then a new generation of radial tyre evolved, in which the belts were made of rayon, which being more flexible, prevented sudden loss of grip.The evolution of the radial tyre brought abtaboo a circuit of changes. For the first 60 years, the tyre industry had not been able to mature a tyre that effect its long list of requirement. Good quality was achieved only at the cost of guidance response alike extra grip resulted in faster wear and a shorter life. The radial tyre changed all this its structure was much(prenominal) that each part of it could be designed independently. The tread, sidewalls, etc could have a separate construction and they could be made from different materials.New materials, rubbers compo und, synthetic polymers, manufacturing methods, all have resulted in present day tyre becoming more reliable, durable, safer and almost maintenance free. In fact, modern day tyre are so good that most of us take these for granted and do not even bother tolerant them the 2nd look. However it is very important that we do know them meliorate.THE ORIGIN OF WHEELWealthy gentlemen push himself through 1820s London on a hobbyhorse would have used his muscles just as expeditiously as a courier dodging todays traffic on a mountain bike. The story of cycle per second technology has been one of firing faster for the same effort, researchers have found.Alberto Minetti, of Manchester Metropolitan University, and colleagues have been looking at the work needed to propel different bicycles of different speeds. The bicycles ranged from the hobby horse an expensive toy from the 1820s which riders kicked along with their legs, velocipedes with pedals fixed to the trend wheel, through to chain - driven cycle of the 1880s that look much like todays.The main benefit of cycling as opposed to trail or walking, the researchers found, is that the riders limbs no longer bear his or her weight, and so their efforts can be devoted to propulsion. Even the hobbyhorse takes two-thirds of the weight off the legs, and allows the rider to go twice as fast as a walker for the same amount of energy. each(prenominal) the bicycles tested were equally efficient at turning their riders muscle power in motion. This came as a semiconsciousness - we were convinced that the efficiency would have increased as bicycle design improved, says Minetti. But muscles were always used at there maximum efficiency.What ha changed is the speed at which efficiency peaks. The problem with early bicycles, says Robert McNeill Alexander, a biomechanics researcher at the university of Leeds, was that to go to reasonable speeds you had to move the pedals very fast leg muscles do not manage well at such high s peeds. champion solution was the high-wheeler, or penny-farthing, whose all-metal frame, gigantic foregoing wheel rubber tyres and long springy spokes give a fast and snug ride. Safety problems made this bicycle an evolutionary dead end. My father used to tell me alarming stories nearly falling off them says McNeill AlexanderMinettis team found that the safety bikes that superseded the penny-farthing actually needed more work to drive them forward. Their littler wheels generated a higher resistance with the ground and their primitive chains demanded a lot of legwork. The subsequent invention of pneumatic tyres dramatically reduced the resistance against the road modern cyclists expand most of their energy battling the wind.One consequence of this study could be come back for the hobbyhorse, says cycle historian John Pinkerton, one of the studys co-authors. The hobby horse would be ideal for getting people who would have knee or hip trading operations back on their feet, says Pinkerton. The researchers are currently negotiating with hospitals about this possibility.TASKS OF A TYREA tyre has several roles to play. Its job is to absorb shocks and provide sufficient grip, respond quickly to steering inputs, and work in bicycle-built-for-two with the brakes to bring the vehicle to a safe stop in the shortest possible distance.A tyre should have minimum wheeling resistance to prevent any strain on the engine, so as to affect either speed or fuel economy.It must also run silently and keep road noise to the minimum.It must have a slow and even rate of wear and be resistance to the effects of sunlight, fuel, debris and other hazards it encounters on the roads.A tyre should be able to perform in all conditions and on all kinds of terrain.A tyre to be good looking and critiques shows that this is one must be string and capable of withstanding heavy loads and a variety of abuse such as hitting kerbed, drivers, etc.Tyres are also expected to influencing factors i n the final choice made by the customers.WHAT ARE ENVIRONMENT FRIENDLY TYRES?The JK Tyre, being the pioneers of radial technology in India, have taken the lead on all technological aspects to give you the very best. The eco-friendly range of green tyres is one such step in that direction. The manufacturing of these tyres requires state- of- the- art compound development and research facility. These environment friendly tyres are obtained by using special rubber compounding technology.The silica is used instead of carbon black -one of the let out ingredients a normal tyre, which is not eco-friendly.The eco-friendly range of tyre help to improve tyre performance, provide better fuel efficiency than normal radial tyres even offer the benefit of low rolling resistance. In fact the JK Tyre range of eco-friendly tyres do not require any special treatment for their maintenance. All one has to do is to wash tyre periodically with mild soap solution to remove dust and mud that might subdue the colour.Advantage of eco-friendly tyres Superior handling and cornering at high speeds Optimized tyre life Better dry and wet traction Silica-based compound for better fuel efficiency Reduced rolling resistance Less carbon blackMAIN COMPETITORS IN THE MARKETSR. NO. COMPANY NAME1. M.R.F.2. APOLLO3. CEAT4. BIRLA5. CHINESE (VIVA)JK TYREEver since its inception it has been JK Tyres belief in the value of technological high quality that has made it grow by leaps and bounds. This division produces and sells Light Commercial vehicles, Multi Utility Vehicles and Tractors.The company pioneered Steel Radial Technology in India in 1977 and continues be the industry leader in the industry leader in the Radial segment in India. KJ Tyre is the only Tyre Manufacturer in the country to produce high performance T H -rated steel radial tyres.JK Tyre has consciously followed a indemnity of continuously modernizing and expanding its tyre manufacturing facilities to retain its edge in the market p lace.Our customer base covers virtually the entire original Equipment Manufacturers (OEMs) in India together with Replacement market for four wheeler vehicles, Defence and State bear Units. Besides India, we have a worldwide base in over 45 countries across all 6 continents.To keep grand with the market demand as well as technological leadership in Indian market, J.K. Industries acquired Vikrant Tyres Limited, Mysore in 1997.J.K.Industries and Vikrant Tyre limited are the only tyre companies in India to have received all three ISO 9001, QS 9000 and ISO 14001 certificates. This indeed is a true reflection of our commitments to system-oriented approach.Technical collaboration with M/S Continental AG, Germany, which is among the top five technical tyre manufacturers in the world to keep pace with latest technological developments. To stay at the forefront of technological advancements a state of art explore Industries Development center, Hari Shankar Singhania Elastomer and Tyre en quiry Institute (HASETRI) was set up, which remains the nerve center for providing cutting edge technology. In a short span of time it has emerged as the 17th largest tyre manufacturer in the world an achievement in itself.BEYOND BUSINESSIdentifying with social issues and contribution to the society has been a philosophy, which has been carried on from the founding fathers. Various institutions set up by the group throughout India in diverse field of social welfare stand testimony to this philosophy.Involved with the diverse array of medical and health portions, the organization has set up a number of pioneering institutes all over country including super specialty Pushpawati research institutes, New Delhi for liver, renal and digestive diseases, the first of its kind in India.JK Tyre attaches tremendous value to RD in its efforts to maintain the high quality of its products and lead the field in innovation. HASETRI, a world-class research and development center is a symbol of this .The Hari Shankar Singhania Elastomer Tyre Research Institute (HASETRI) is the very 1st of its kind in India. Established in October 1991, HASETRI has already been recognized under SIRO (scientific and industrial research organization) by the department of scientific and industrial research (SDIR), Govt. of India. And has been acknowledged by the Indian institute of technology (IIT) and other universities for registration principal to higher studies. HASETRI fulfills the research requirements for services related to elastomer and tyre industry.PLANT LOCATIONWith three plants located in Rajasthan, Madhyapradesh and Karnataka, JK tyre is the largest manufacturer of truck and bus tyre in India. The truck and bus producer accounts for nearly 74% of total tyre business in India, thus loose JK Tyre an undisputed position. Additionally, JK Tyre is the only manufacturer of truck/bus steel radial tyre, and the second largest manufacturer of 4-wheeler tyre in the country.Also JK Tyre is th e largest exported tyre brand form India. It enjoys preferred premium brand status in truck bias market in USA and across many markets in Africa, Middle eastern United States and East Asia.NEW TYRE LAUNCHDuring the year, the company introduced tanker lug and jet haul in the truck and bus tyre segment. In the truck tyre category WL-407 has been launched and developed for a item target for new car models. JKI also became the 1st tyre company to introduce jeep radial tyres. The company has a 3,500 strong dealer network nation wide. In order to increase its sell push, the company has introduced an innovative dial a tyre scheme. Under this scheme mobile vans are at hand to set right problems arising wheels.STEEL WHEELSThe ever-growing steel wheelers chain continues to provide cutting edge service to the customer and is a vital last mile interface problem. Several milestones have been crossed during the past year as a part of the network expansion programmes. Some of them are 1st foundation of the 3D Alignment equipment at a company franchised in India to service the vehicles.INTRODUCTIONJK Tyre is one of the leading domestic tyre producers and pioneer in radial tyres in India.JK Tyre has a armorial bearing in truck bus passengers cars and tractor tyre segments.My project, which was given to me, is concerned with consumers behavior, market take and fitment trend of JK Tyre in truck segment at Meerut and Ghaziabad.To understand the project it is necessary to know about trucks and tyre specifications, which are filled in their vehicle.Basically here are two types of truck1) 6 bicyclist2) 10 WheelerThe examples of trucks areTATA 1210TATA 1613TATA 1612Companies like Apollo, Birla, Ceat, MRF some local players among with JK Tyre have their presence in the market in the corresponding segment. The range of JK companies of super JK, Track King, resiny miles, Jet Rib, Jet King, Jet Track 39,Jet track 39 DLX, JK DX (Rear)The tyre sizes, which are filled in these vehicles, are 90.0-20 PR16 OR PR18 for both front and rear tyres.PRODUCT PROFILEJet Rib (front Tyre) Features Benefits Aggressive 5-Rib pattern for easy steering Computer designed to ensure uniform tread wearing. Sides designed to ensure uniform tread wearing. slopped casing for dimensional stability, longer life and better casing value. Dual compound tread to ensure structural stability and high mileage potential. The ultimate Rib tyre for maximum mileage Offers best value for money. Higher retread abilityJET TRACK (REAR TYRE)FEATURE AND BENEFITS For load carrying light commercial vehicle. Time proven patterns-Reduces lug chips Use of specially compounded thread rubber for cooler running and more mileage Special bead construction to carry heavy loads Special tread design for better handling Wider center Rib for higher initial mileage and read lifeRenders excellent service and clean casing fetches far better casingValue.RESEARCH METHODOLOGYResearch Methodology is a systematized e ffort to gain new fact and knowledge. The peculiarity of a research lies in its design. First the aim and purpose of research has to be explored. The determination of research methodology is a most important part of it as one has to decide what technique should be adopted. The choice of technique depends upon the context and the nature of market research.The determination of technique facilities the research program. Question arise which analysis is relevant training and consequently identifying and solving problems in the field of marketing.While dealing with project I have tried integrate all possible way to find out customer perception and fitment trend of our brand with the help of customer feedback and observation.RESEARCH PROCESSThe market research process involves the number of interrelated activities that does not follow crabby sequence and often requires few steps ahead. In the project I have carried out an independent glance for the comprehensive study of JK Tyres posi tion in Truck Tyres segment by looking in different brands of tyres used by different customers with the help of fitment survey.I also carried out a survey by making a set questionnaire for consumers to know their perception about the tyre they are using and why do they prefer that brand. Through the questionnaire I came to know what consumer wants from our brand and what are the main reasons for using or not using out brand.RESEARCH DESIGNThe research carried out is a descriptive research where the purpose is to ho through an intensive study of the perception of consumers about JK Truck Tyres.DESCRIPTIVE RESEARCHDescriptive research includes surveys and fact-finding enquiries of different kinds, to portray accurately the characteristics of particular individual, situation or a group.DESIGNING OF DATA COLLECTIONIn order to get the schooling I have to depend on the primary data, for that I have done1) Finding market share2) Fitment survey3) Consumer survey4)The methods used for col lecting data are1) Observation Method2) Survey Method3) Questionnaire4)All the above stated methods were in order to get the data.To find the market share we have visited many transport companies, met with the transport owner and then observed more than 1600 fitments.In fitment survey observation method was used a set of questionnaire which has to be answered by observing the Truck Tyres itself.On the other hand method (With Questionnaire) was used for consumer contact Survey method was based on in the flesh(predicate) interview to collect detailed information from the customer. A suitable questionnaire was designed through people were comfortable in answering questionnaire was designed through were comfortable in answering questions orally rather than going through people were comfortable in answering questions orally rather than going through a questionnaire.SAMPLING DESIGNAfter deciding to carry out a field survey, its time for sample design .The survey was the mixture for both1 ) Census Survey2) Sample SurveyFor consumers contacts census techniques was used. I tried to cover almost all consumers. I have met with 90 customers who have truck vehicles.For the fitment survey it was not practically possible to cover the entire vehicle, hence sample of 230 trucks has been taken.SWOT ANALYSIS1) military strength2) Weakness3) Opportunity4) ThreatsSTRENGTH1) JK Tyre has a renowned name.2) JK Tyre has one its own R D center HASETRI3) A lot of quality awards are their associated with JK Tyre ISO 9001, ISO 14001 and ISO 90024) JK Tyre is Indias only tyre super brand.WEAKNESS1) After sale service is good enough.2) Schemes are not attractive.3) Consumers perception is not strong regarding its performance.4) Relation of dealers with customers is not good.OPPORTUNITY1) Lot of potential in the Truck Tyre segment.2) JK Tyre should try to concentrate on a single aspect of low cost tyre with good quality3) More consumers awareness should be needed, as JK is one of the oldes t tyre manufacturing companies, as new companies are more focused on publicize.4) JK Tyre should try to capture its lost position by giving more advantages to its customer.THREATS1) A good numbers of competitors are there in the tyre industry.2) Tyre companies like Apollo and MRF are stressing on a single agenda, improving quality of tyres.3) Apollo is totally concentrating on after gross revenue service, while Ceat is concentrating on low price.4) JK Tyres major competitors in the market like Apollo, MRF, Ceat and Birla are doing aggressive advertising and promoting their productsFITMENT TREND OF TRUCK TYRESFitment survey is conducted with the objective of knowing the position of different companies and their brands along with JK that are get fitted in the Truck tyres.The trend of the tyres are get fitted, company wise as well as Brand wise according to the Fitment Survey for both Front Rear are as follows I have taken data of 230 trucks, these include 160 six wheelers and 70 ten wheelers. It means 460 front and 1200 Rear Fitment.COMPANY refreshful FITMENT (IN precedent TYRES)MEERUTApollo 29.12%JK 14.10%Birla 20.16%Ceat 18.14%MRF 10.08%OTHERS 08.40%MEERUTCompany wise front fitmentCOMPANY WISE FITMENT (FRONT)MEERUTApollo 19.12%JK 14.10%Birla 20.16%Ceat 18.14%MRF 10.08%OTHERS 08.40%MEERUTCOMPANY WISE FITMENT (FRONT)COMPANY WISE FITMENT (IN FRONT TYRES)GHAZIABADApollo 29.42 %JK 20.16 %Birla 10.44 %Ceat 17.18 %MRF 14.36 %OTHERS 08.64 %Company wise front fitment GhaziabadFRONT TYRESCOMPANY WISE FITMENT (IN FRONT TYRES)GHAZIABADApollo 29.42 %JK 20.16 %Birla 10.44 %Ceat 17.18 %MRF 14.36 %OTHERS 08.64 %COMPANY WISE FITMENT (IN FRONT TYRES)BRAND WISE FITMENT (IN FRONT TYRES)MEERUTBRAND WISE FITMENT (IN FRONT TYRES)MEERUTBRAND WISE FITMENT (IN FRONT TYRES)MEERUTBRAND WISE FITMENT (IN FRONT TYRES)GHAZIABADKZ-77R12AMAR64AT-RIB1XT-78JET TRAK5JET RIB1TRAK KING22FLEET KING14SUPER TRAK KING1BT-33910BT-3694ROAD MILER4SUPER MILER XB15